Yggdrasil is a Swedish lifestyle brand, founded in 2012 by us Anders and Carina Aakesson. We met during our master studies in engineering at the Swedish Royal Institute of Technology many years ago and have been inseparable ever since. We started our entrepreneur career by creating a Swedish minimalist jewlery brand called C Stockholm in 2008. A highly appreciated and rapidly growing jewelry brand in Sweden. www.csthlm.com
Our passion and core reason for founding Yggdrasil by Sweden is to inspire you and to bring fulfillment to our lives.
When we create something, we start by asking ourselves the two most important questions. Why should we make this? Followed with, how do we make this into more than just an item? Sometimes the answer is simple and sometimes the answer is too complex for us to continue.
If you take our non-slip yoga mat as an example, our aim was to create the perfect tool for the yoga practitioner’s body and mind. Merely creating an ecofriendly cork yoga mat with the ultimate physical properties, was only a prerequisite for enhancing the whole yoga experience!
The reason for us to ask these questions has to do with our way of living and who we are. We ask these questions to make sure everything we do brings us that sense of fulfillment that only comes from knowing we make a difference in someone else’s life.
Our vision is to create designs that will inspire you to seek this sense of fulfillment in your life. We all start out on paths not entirely chosen by ourselves, asking the question of why will eventually lead you on to a path that is.
We like to think that no one can really know why anyone is anywhere. Getting to where you want to be is the hardest part as you can only ever get there if you enjoy the journey. And if you manage that, it doesn’t really matter where you end up.
Now go find the Yggdrasil by Sweden yoga mat, sport towel or stainless-steel yoga inspired jewelry that helps make a difference in your life. Order it online, have it delivered to your home and remember that our customer service is always here to answer any questions you might have.
Again, welcome to Yggdrasil by Sweden
- Carina & Anders